BRANDING
WORLD TEAM TENNIS
US OPEN & GARDEN CUP CONTENT
July 2025-December 2025
Photo & Video Content
Overview
Create a pre-relaunch content bank for the professional tennis league founded by Billie Jean King in 1972. Appeal to avid and newbie tennis fans with punchy, eye-catching content centered around sports style and opinion.
Key Results
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150 street style photos, 4 mini-mic interview compilations, 2 style videos, and 2 in-feed carousel posts per day of shooting
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Built production schedules and shot plans, coordinating equipment rentals and on-site logistics
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Collaborated with C-suite and production teams on pre-launch ideation and day-of shooting
ESSPO
WHOLE FOODS LAUNCH IMAGERY
2026
Lifestyle Branding Photography
Overview
Photographed, location and model scouted, and prop styled the Whole Foods Launch campaign for Esspo, a first-of-its-kind Espresso Soda. The direction was raw/verité, edgy, lived-in, and rebellious, with a focus on interaction with the can itself.
Key Results
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222% comment increase on posts utilizing my images
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Rehired to photograph consequent events, such as the Whole Foods Launch Party
HALO HEADPHONES
LAUNCH CAMPAIGN IMAGERY
2025-2026
Digital and Film Photography
Overview
Lead photo production for fashion and branding clients, managing 8-12 shoots per month. Managed full production lifecycle, including creative development, location scouting, talent coordination, call sheets and shot lists, production schedules, invoicing and contracts, and asset delivery.
Key Results
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2 campaign shoots with 20 promotion-ready images for social media and tech agencies
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Garnered 1M+ impressions across Instagram
PARIS FASHION WEEK
SS26 SEASON
March 2026
Photography and Content Creation
Overview
Attended Paris Fashion Week through invitations to shows and presentations. Shot street style outside Zimmermann, Jean Paul Gaultier, Vivienne Westwood, and Agnes b., and documented the journey across TikTok and Instagram to capitalize on relevant, real-time social posting.
Key Results
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Gained 180K+ views on Instagram across 6 reels and 1 feed post
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6.2% follower increase across platforms
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Booked a paid shoot for a Paris-based studio based on my PFW content
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All content and photos turned around and posted day of the show
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Created a deck with content insights from the week applicable to future fashion weeks
BAILEY PRADO
AW25 & SS26
2025-2026
Photography and Content Creation
Overview
Worked with Bailey Prado to concept, produce, and photograph two photoshoots for their collections. Assisted with creative direction, location scouting, and production team management.
Key Results
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AW25 photos garnered over 455.5K views across TikTok and Instagram
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Landed the client a runway show in NYFW
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Led to working together again for SS26
MADEWELL
COLLEGE ASSEMBLY PROGRAM
2022-2023
Social Content Creation and Event Ambassador
Overview
Participated in two five-week-long social and branding content campaigns. Created with the strategy to appeal Madewell to the US college demographic through in-person and online activations.
Key Results
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Generated highest rate of return in the national program through 200+ student discount sign-ups
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Created 10 unique deliverables across the program from Instagram feed posts, TikTok, two in-store events, on-campus pop-up, and campus tabling
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"The editorial feel Olivia brought to her content was unmatched, and ultimately led to us working with her for both the inaugural and subsequent College Assembly Programs" - Madewell Campaign Manager
PIERA GELARDI
SOCIAL CONTENT FOR BOOK LAUNCH
2025-2026
Content Photography and Videography
Overview
Creative branding photos and b-roll for social media, press releases, and author photos to support book, The Playful Way.
Key Results
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Shot 90 days of photo and video b-roll quarterly
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Instagram posts using content I shot received 41% increase in engagement
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Re-booked and recommended me to two other booked jobs, including World Team Tennis contract work
WORKPLAY BRANDING
90 day content banks in one day
November 2024 - Present
Content Photography and Videography
Overview
Worked across a range of clients from real estate agents to sports clubs to small business owners to social media strategists in Miami, NYC, and North Carolina.
Key Results
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Produced branded photo and video content aligned with quarterly content plans, delivering 3,000+ photos or 300 video assets per 8-hour shoot
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Generated 90+ days of social media content per client engagement
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Consistently requested by clients to be rebooked with them quarter after quarter
PARAMOUNT PICTURES
CREATIVE CONTENT INtern
2024
Marketing and Production
Overview
Interned in the production-focused arm of the Paramount Pictures Marketing department in LA. Assisted in ideation and production of EPK interviews, video featurettes, scripted content, and on-set content days for major theatrical releases -- Gladiator II, Transformers One, Smile 2, and Sonic 3.
Key Results
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Produced a weekly social trend report analyzing Instagram and TikTok content across film and TV
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Developed 40+ cross-platform creative deliverables per campaign for Bob Marley: One Love and Gladiator II
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Administrative support, including meeting coordination, hard drive couriering, and corporate event logistics